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Our Mission

Our mission

Our mission is simple: mum ok baby ok was founded because we strongly believe in giving your bub the most joyful, happy and safe babyhood possible.

The company’s founder Anasua Chakrabarti Roy has first hand experience of the challenges and dilemmas new mums face, while they enter one of the most exciting (and anxious) phases of their lives.

We believe you already know what’s best for you and your baby. We wanted you to know: we’re here to support you, so you can fully trust your mummy instinct, and feel empowered to make sassy smart choices to support your and your baby’s wellbeing – because when you’re ok baby is too.

Mum ok baby ok is committed to excellence. We strive to make your life easier, and help you lower the pressures of dealing with a baby. We source carefully selected (and tested) natural, and organic products to give you peace of mind. Your bub deserves the best possible start to a nourished life. And our panel of experts are committed to showing you the way.

Feel free to browse our shop for the latest luscious organic goodies, and don’t forget to drop us a note if you have questions or suggestions.

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